Most pet supplements are just treats in disguise, with active ingredients dosed too low to matter. The industry counts on nobody checking the label - because a supplement that's really a treat still sells.

We think that's backwards. Unlike food and treats, a supplement exists for one reason: to make a real difference in your dog's health. So it should be held to a higher standard than anything else in their bowl.

That standard is what Boops is built on - human-grade active ingredients in every formula, at doses that pull their weight, including clinically studied ingredients you can trace from label to research. Less marketing. More of what works.